They made a big thing about being different

Good response to this article-

My opinion, and I only have my observations and reading to back that up, is that Apple is held to a higher standard for two reasons. First, they made a big thing about being different. I remember Steve Jobs saying that they built products that they would want to use. I read Guy Kawasaki’s book The Macintosh Way which also had the higher standard. The second reason is that, to a large enough extent that people noticed, they were able to actually be different. Lots of companies say they’re different, but their actions and public persona is not. Apple said they were different and was different. Certainly other companies did both, but they were few and far between. Still are. Apple is held to a higher standard because they put themselves there through thoughts and actions. They set high expectations. It makes it all the more noticeable when it fails to meet those expectations. Bob



Categories: Apple

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