Watches feed a guy’s sense of security/superiority

To parse another thing that guys do: they see a watch all over social media, read about it in all the magazines … it quickly becomes the It-Watch, which they also start obsessively wanting. “Everyone who is anyone has X, so I have to have it too.” (Unsaid: in order to be “one of that elite group”). Classic example, the Patek 5711 – with a Tiffany stamp being the ultimate prize.

This is a really good article and it’s to argue with any part of it.

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