Things become accepted


When was the last time you got excited about a car? Or something new in your car? Are you excited by the new features in your refrigerator? I think that over time, we get used to a particular type of tech. And unless there’s something really new or different, it’s more of the same.

Things become accepted. We aren’t amazed or excited any more, unless we really stop and think about it. And then it’s based on what you’ve seen. I would think that being able to pick up a device and instantly talk to someone anywhere in the world would be magic to someone who lived a few hundred years ago.

But simply more power to the same thing isn’t exciting. Neither are incremental new features. especially when it’s to something that we’re familiar with. What will the next big thing be that we become enthusiastic about? I wish I knew.


Yeah, from cars to laptops to phones (or PDAs for that matter) it feels like it’s been a while since “wow, here’s something new I can do!” (Shazam song ID comes to mind).

I still respond well when I feel an object is performing a life-improving task efficiently – that can be cost/age like my 5 year old Macbook Air (looking at list I once assembled of computers I had owned, I realize that this one probably has the medal for longevity for a “main machine”) or my 14 year old car, or sometimes a still get a little frisson of excitement about a well ordered todo list / notepad / calendar in a tiny handheld device – even though that was happening for me back in ’97.

Or how a Nintendo Switch plays such deep games despite being a handheld – (and the low-power-consuming Wii was another example of that kind of efficiency)

I suppose some people might be getting that “hey this cool and new and makes my life better” with some of the Amazon Alexa home products…. I’m still in the “I don’t get it” phase – I know my phone is just a big old snitch but the permanent listening installation somehow seems even more Orwellian….


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