Now available in Japan, which I am guessing is a market is more likely to succeed in. If you want to know more, see below (good luck)-

柄が変わる腕時計 FES Watch に待望のニューモデル「FES Watch U」が登場。
専用のスマートフォンアプリで好みのデザインを追加、ひろがる着せ替えのバリエーション。

Categories: Wareable