If Apple had never existed

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I wonder if these rugged aesthetics, now commonplace in cutting-edge websites, can work at scale – in mobile apps used by +1b people. Instagram’s new UI paved the way: can this effort be replicated in other categories (e.g. gaming)? Is brutalism a fad or the future of app design? Would it make apps more usable, easy-to-use and delightful? To end with, would it generate more growth? Conversions experts sometimes suggest that more text equals more engagement – what if we push this idea to the extreme? More at Pierre Buttin.

Obviously the intention is different here, but I for one believe that Apple has done a huge amount for software design over the years. We had some grim interfaces on mobile before the iPhone, but I guess Palm OS was OK. Thanks to Kirk for the link.

One thought on “If Apple had never existed

  1. Even beyond mobile, when you said “A world without Apple” I got to thinking before then, like if we got mice and windowed apps but not the sense of design and iconography that Mac brought up…

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