When I looked at the Galaxy S8 recently I was somewhat impressed by what I saw. Ignoring the fact that it is Android and that I am heavily invested in the iPhone, there is no way on earth that I would move to it at this time.
I am enjoying the Apple Watch and that won’t work with the S8 so to keep it I have to use an iPhone. I use iMessage all of the time and it is very useful to be able to send and receive them from my iMac so that is something else I do not want to lose.
Aside from countless apps and investments in accessories and a myriad of other purchases, there are some areas in which it could be perceived that Apple has locked me in.
Technically that is correct because I cannot use the Apple Watch with a non-Apple product. I cannot use iMessage on a non-Apple computer and so the list goes on of clever moves made by Apple that over time lock me in.
However, I look at it another way.
No one locks me in. I won’t let them.
Am I going to see my iPhone and buy an Android phone? No, why would I do that?
What current Windows PC will work better than my 2011 iMac for what I need to do? Crazily, there isn’t one.
What Android Wear watch will do a better job than my Apple Watch? Not one.
If Apple has locked me in, it is purely by making products that I get a lot out of and which have worked very reliably for many years. Nothing wrong with that kind of lock in if you ask me.