What began as an attempt at a simpler life quickly became a life-style brand


King and Smith left Nicaragua for Costa Rica, but the idea of the van stuck with them. King, a telegenic former business student, had quit her job at a Sotheby’s branch when she realized that she was unhappy. Smith, a competitive mountain biker and the manager of a kayak store, had never had a traditional office job. They figured they could live cheaply in a van while placing what they loved—travelling, surfing, mountain biking—at the center of their lives. When King found out that she’d been hired for a Web-development job that didn’t require her presence in an office, it suddenly seemed feasible… More at The New Yorker.

I haven’t had time to read this yet, but it was recommended by Neil and he is smart so should be worth a look.

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