Some of us have always known Timex to be, in cultural terms, the best watch money can buy. Historically, the brand has stood for no-nonsense, all-American classicism, offering an escape from the status-watch game. George W. Bush wore one as president to shore up his common-man bona fides—notwithstanding that a Timex is also a totem called out in The Official Preppy Handbook.

People at the company like to tell anecdotes of their chief executive showing up at a conference wearing the Easy Reader—available on the company’s website for as little as $30—and proceeding to confer with another captain of industry who is wearing the same model attached to a crocodile strap… More at Bloomberg.

Timex watches are super accurate, very well designed and amazing value for money. They also tick louder than any other watch I have owned thanks to the less than stellar parts they use. Almost perfect.

Categories: Watches