The iPad Turnaround


Changing the foundation under a building inhabited by hundreds of millions of people isn’t a small undertaking, and Apple pulled it off without incident. iPhone and iPad users didn’t lose their data; instead, they got a file system that improves storage management, encryption, reliability, and performance. (Full disclosure, I have a personal connection with Dominic Giampaolo, one of the APFS architects. I’d love to do a piece on the topic of APFS and file systems in general, but I’m not sure I can do justice in digestible words.)
There’s more to this than an indisputable technical advantage. As hoped for in this space, it’s part of a shift that partially explains Cook’s fervor for the iPad: iOS, not macOS, will be the software engine of Apple’s future. Mac fans, I’m one of them, might disagree with Apple’s strategy, but here it is in plain view… More at Monday Note.

Interesting thoughts. I wonder if Apple will make a big play with the iPad to become a real computer?

Categories: Tablets

2 replies

  1. Anyone else feel that Apple’s approach today appears to be all profit related? From shoving R&D into alternatives to stop needing innovation tech’s stuff, to the shoddier state of MacOS and iOS.
    I wonder if they’ve looked at MacOS, and decided it just doesn’t make the margins, and they’ll evolve iOS instead (of course, that may be an approach to merge the O/S’s and expand the features of iOS to compensate).

    This isn’t a criticism of any of this btw, just a feeling that it’s all about the bottom line now. My experience with this is it rarely produces new product lines.

  2. Don’t know if it’s all profit related, but there’s definitely been a change over the past few years. Whether true or not, I got the feeling that the product came first. No longer.

    If Apple makes MacOS too much like iOS and dumbs it down and protects everything, it might as well be dead. I do not want a giant iPad, I want a general purpose computing device.

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