This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches, and Apple was boldly selling a $10,000 gold edition of the Apple Watch.
But by November 2016 Smartwatch shipments declined by 51.6% year-on-year, according to a report by market analysts IDC.
Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers.
Microsoft has removed its Fitness Band on its online store (although it is still available on retail giant Amazon) and crucially no longer provides the Band developer kits… More at The BBC.
A conundum. Part of me thinks that the future of fitness tracking is in devices that do other things such as smart watches and hybrid watches and the other part wonders if people are not seeing the benefits they expected.
Marketing is part of the problem where dreams are offered, but fitness trackers have at least made me think about how much I move during the day and how much sleep I get. I have done sod all about either, but at least I realise how unhealthy I am.