Apple is losing out in education


Sales of Mobile PCs into the US K-12 sector continued to develop in 2016, with annual shipments growing 18% year-on-year in 2016, reaching 12.6 million units, up from 10.7 million in 2015…

At an operating system level, Chromebooks continue to gain market share, reaching 58% in 2016, up from 50% in 2015. The strong combination of affordable devices, productivity tools via G-Suite, easy integration with third party platforms/tools, task management/distribution via Google Classroom and easy device management remains extremely popular with US teachers and IT buyers alike. The rise of Chromebooks has also set new industry benchmarks with regards to average device pricing, with prices reaching as low as $120 on certain projects… More at ped30.

In areas where bulk buying is the norm, Apple tends to struggle. However, losing education is a big deal for the company because the people using the computers will be the customers of the future. Long term, this is really bad news for Apple.

Categories: Tech News

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