Microsoft answered the call for customized customer experience with the launch of Xbox Design Lab, a project at initial mention implies some sort of skunkworks research from the gaming brand, a la Xerox PARC. But in reality, its purpose is more akin to product customization services like NikeiD with sneakers or Fender and guitars, introducing the option for gamers to put their personal stamp onto the Xbox Wireless Controller. With around 8 million different design combinations available, we asked Monique Chatterjee – a principal designer at Xbox representing 14 years with Microsoft across various categories – to explain the what, why, and how Xbox Design Lab came to fruition… More at design milk.
An interesting read. I would have asked “So, when you needed an Xbox controller, you looked at the Playstation one and just copied it yes?”
Categories: Tech News