The 10:11 clock’s beauty lies in the fact that it takes the most simple function of a product and flips it, without making the product useless. The clock is still absolutely useful, but it’s confusing because it breaks a habit and therefore creates a completely new interaction with an old product. Much like how switches flipping directions are different in America as opposed to the rest of the world. Unlike the former, the 10:11 clock isn’t a happenstance. It’s a celebration! More at YD.
My mind can’t get used to that.