It uses the data to improve its services – fine. And to protect users from malware – also fine. Then, “on surfaces where we show ads, we use data to show you ads that are relevant and useful”. This is Google’s business model. All those moonshots I love – part of Google’s ambitions – come from ad sales, targeted ads. I weirdly believe myself a little bit immune to targeted internet ads so I’m down with this. (See also, people who use ad blockers)… More at Wareable.
As time passes, these questions will be asked more and more. As we expect such devices to become more sophisticated, we have to understand that they will need to capture more of what we do. Problem is, we can’t surely trust them with information…
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