Kodak Alaris Reintroduces Iconic EKTACHROME Still Film

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ROCHESTER, N.Y. and LAS VEGAS, NV January 5, 2017 – Kodak Alaris announced at CES 2017 that it would be reintroducing the iconic KODAK PROFESSIONAL EKTACHROME Color Reversal Film for professional and enthusiast photography. The new EKTACHROME film will support 135-36x camera formats and be available in fourth quarter 2017.

KODAK PROFESSIONAL EKTACHROME Film has a distinctive look that was the choice for generations of photographers before being discontinued in 2012. The film, known for its extremely fine grain, clean colors, great tones and contrasts, became iconic in no small part due the extensive use of slide film by the National Geographic Magazine over several decades.

Resurgence in the popularity of analog photography has created demand for new and old film products alike. Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product… More at Kodak.

Just like vinyl, the call for analogue media continues to resurge.



Categories: Politics

2 replies

  1. Seems to me there’s a market for some new tech, or maybe it already exists, that marries the “reality” of analogue, or what we call analogue, to the convenience of digital.

    Strictly speaking, according to quantum theory, everything is digital. It’s just that the subdivisions are so small that we perceive it as continuous. That said, one would expect that with higher and higher resolutions and larger and larger sensors, we should be able to close in on “reality”.

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  2. Could it have something to do with the whole process around it all. Like a Chinese tea ceremony, it’s not just about the tea.

    I used to do a lot of black and white photodgraphy, but half the fun was going back to the darkroom and developing the photos.

    Maybe with vinyl it’s carefully choosing the album, the cover, the process you have to go through to take out the record, clean it and gently placing it on the turn table before applying the needle.

    It’s not always the speed with which you get your end result, but the way you get there that sometimes matters… Ask any woman about foreplay and I’m almost certain they’ll agree!!

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