Back in the early-1900s, department store owner, John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The statement still seems pretty valid today. Everyone knows that companies have to advertise to get their message across, but despite the emphasis companies place on advertising, it’s still an inexact science.
Certainly, the world has changed quite a bit since Wanamaker’s day. It’s interesting to see how watch advertising, which was wordy and very “story oriented” has evolved into “product as hero” and “image” concept ads. Most watch companies have settled on trying to find an image or a concept that will make us sit up and pay attention, not an easy feat when experts suggest we are exposed to, on average, more than 5,000 marketing messages a day… More at Revolution.