Apple Watch sales growth is “off the charts” this holiday season, according to Apple CEO Tim Cook.
“During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” Cook told Reuters in an email.
Cook stopped short of actually revealing any sales figures for the Watch, which was upgraded to “Series 2” in September, alongside a new Nike-branded, sports-centric variant… More at Mashable.
Great news for Apple!
Demand for Apple’s flopped wrist gadget continues to tank, with just 1.1 million units shipped during the third quarter, versus 3.9 million a year earlier, according to an estimate by research firm IDC.
The Apple Watch — whose sales figures Apple doesn’t officially release — took a hit partly because Apple waited until mid-September, near the end of the quarter, to introduce the “Series 2” version, IDC noted.
Still, IDC predicts the new Apple Watch’s success “will likely be muted” during the crucial holiday season… More at New York Post.
Glad we cleared that up.