How dare Walmart sell Cartier watches!

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Walmart made headlines last week when the Wall Street Journal reported that a third-party vendor, New York-based Jewelry Unlimited, was selling a $18,000 diamond watch by Cartier on walmart.com on Black Friday.

But Cartier took aim at Walmart on Monday and said it could not vouch for the authenticity of the watches sold via walmart.com. (Walmart does not take possession of items sold in its marketplaces. It simply provides the e-commerce infrastructure and charges a fee to the vendor.)

“Wal-Mart is not a Cartier authorized retailer therefore Cartier has no knowledge or involvement in the selling or marketing of this watch nor can confirm the authenticity of the piece,” Cartier, a unit of Swiss luxury conglomerate Richemont, said in a statement. But the statement did not explicitly call on Walmart to stop selling the watches… More at Fortune.

This is likely a snob thing from Cartier, but I admit it does sound strange for a retailer like Walmart to sell watches within such a high price range.



Categories: Watches

1 reply

  1. The subtlety here is that Walmart is not directly selling Cartier watches, just like Amazon does not directly sell Cartier watches. Walmart and Amazon make money by letting others use their online sales platform. The real question is whether the actual vendor is an authorized Cartier retailer. I have no idea how much vetting Walmart or Amazon do.

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