Yes yes, I am being sarcastic, but there is some merit in the argument that modern phones are practically identical in all of the ways that matter. The only real difference is between iOS and Android because the hardware has grown so similar as to make it almost impossible for someone to choose what to buy, unless they are a bit of a geek about such things.
This quote from the Quartz article linked above sums up where we are at the moment-
But really the decision for what smartphone to buy comes down to whether you prefer iOS or Android, and then whether you want a home button, and where you’d like your fingerprint scanner to be placed. These phones are all about as good as each other, most of them costing between $500 and $700, without any cell carrier subsidies. What you’re left with is what brands you’re loyal to and how big a fan you are of rose gold.
I do hope that there is a big leap forward next year. I really do.