It was 1926, and the trio of watchmakers—Benjamin, Oscar, and S. Ralph Lazarus—had opened a shop on Beekman Street, in Lower Manhattan. Their business was a short walk from the Battery, where they would have been able to stand on the South shoreline of the island and gaze at the Statue of Liberty across the harbor.
The Statue of Liberty was beautiful, the brothers conceded, but didn’t such a goddess deserve a bit of bling? They offered to make her a giant, illuminated wristwatch—you know, a little something she could show off on her upraised, torch-toting arm… More at The Atlantic.
Can you imagine that happening?