Swatch Group: considering massive price hikes

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Swatch Group regrets Comco’s decision and deems it utterly unrealistic. Swatch Group is forced to maintain the production capacities for third-party customers – with substantial financial and personnel expenditures – although in some cases, the third-party customers have drastically reduced or even completely dropped their order quantities. With this decision, ETA and Swatch Group must once again assume their customers’ economic risk. In spite of the fact that major customers such as Sellita or Tudor have reduced their order quantities for 2017 by about 700,000 pieces in total relative to the previous year and although the difference between the effectively-ordered quantities and the spare capacity amounts to almost 900,000 pieces, ETA must maintain the determined capacities for the coming years in order to meet its supply obligation as defined by Comco. As a result, the decision of the Comco penalizes a market participant – ETA – which has made substantial investments in innovation and development of industrial capacity, while other market participants again preferred to focus their investments solely on marketing their products. In order to cover the additional costs arising from this enforced readiness to deliver, ETA will have to consider massive price hikes… More at Swatch.

This is an unusual and somewhat sad situation, but applause to Swatch for such frankness and lack of corporate BS in the above press release.

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