The Swatch Sistem51 Irony


In contrast to the Pebble 2 below, Swatch has done something remarkable with its Sistem51 range and produced a set of watches that are lovely to look at and which feel like much more than the asking price. You can read more about them at SJX, but it’s fair to say that for the first time ever I want a Swatch. Never thought I would say such a thing.

Introduced three years ago to much fanfare, the Swatch Sistem51 was a landmark in Swiss mechanical watchmaking, a mechanical wristwatch made entirely by machine, allowing it to be priced at just SFr150 (or about US$150). Funky and colourful, the original Sistem51 was mostly plastic and felt that way.

The new Sistem51 Irony gives the watch a metal makeover, replacing the plastic case with one in stainless steel, as well as replacing the colourful faces with more serious looking dials with metallic finishes. These upgrades come at a modest price increase of about 30% over the plastic model, making the Sistem51 Irony a more appealing buy in comparison.

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