Apple Watch Hermès launched

Uncompromising craftsmanship. Pioneering innovation. Groundbreaking functionality. Apple Watch Hermès is the culmination of a partnership based on parallel thinking, singular vision and mutual regard. It is a unique timepiece designed with both utility and beauty in mind. With leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California, Apple Watch Hermès is a product of elegant, artful simplicity — the ultimate tool for modern life.

Apple has launched the Apple Watch Hermès which gives you a strap that winds around your wrist twice, unless you go for the single-tour strap (like any other strap) or the Cuff, and a unique watch face. Price? $1,100-$1,500.

In a timely move Hodinkee has published a detailed look at what the Hermès name means to watch lovers, and goes some way to explaining why Apple chose this alliance.

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