“The Watch is far, far short of the brilliance I expect from you.”

Twenty-five minutes later, without fail, the Watch gently taps me on the wrist and emits a pleasingly soft sound of chiming bells. As I wade my way out of the mists of sleep, I twist my wrist over and up to my face so that I can dismiss the alarm. The screen, normally so eager to illuminate, remains dark. I put my arm down to my waist and repeat the motion. Still dark. I try a third time. Nothing. I then sit up and flick my wrist yet again. The screen finally lights up, but just as I’m about to hit the “dismiss” button, it disappears. Desperate, I now hit the wheel thingy. The screen appears. I push the “dismiss” button. Nothing happens. I go to push the button again, but the screen goes dark once more. All the while the haptic feedback and the chiming continues, transforming now into a throbbing Chinese water torture of taps and ringing bells. How do I turn this thing off? Another wrist flip, another push of the wheel thingy, and the screen finally reappears. Ready for it this time, I move my finger to the screen in a flash. I hit the button. The chiming continues. I hit it, didn’t I? I push it again. The Watch finally succumbs.

I revel in the silence, fully awake, and completely enraged.

The Watch is far, far short of the brilliance I expect from you. It feels like a product that has been designed by committee, with little attempt to imagine how it would be used, and too much deference to reasonable expectations and compromise. You can do so much better.

The rest of the above article is at Pulse and despite some reservations, I feel roughly the same. Paul, who sent over the link said that “It seems all wearables suffer from high abandonment rates, and Apple Watches are now losing their ‘shine’.”

For all of my negativity towards the whole smart watch idea (I am currently testing and Apple Watch and a Sony Smartwatch 3), one emotion prevails above all others. When I stop wearing a smart watch for a couple of days, I never miss it at all. It simply does not offer any compelling use case to make it worth wearing and charging so often, and I believe that we have a long way to go before the genre could reach the mass market. I’m not even convinced at this stage that this will ever happen, but to say never would likely be jumping the gun a bit.



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