Rolex: Going Where Few Have Gone Before

There is and was a distinct difference between the Rolex of today and the Rolex of yesterday, and I don’t think it would come as a surprise to anyone if I said I preferred that of yesterday. But, that doesn’t mean I don’t have great respect for Rolex of today, nor would it prevent me from encouraging family, friends, and readers to look to the Crown for a new watch today. When my only sister gave birth to her first son, my first nephew, I purchased him a brand new Rolex and engraved his initials on the back. He will get it the day he turns 18 (or 25, depending on how moody he is at 18) after years of wear by his mother. It will, I can guarantee, still work flawlessly, and look even better. And that’s indisputably the most wonderful thing about a Rolex from my own perspective – they are unbelievably accurate, incredibly cool, and supremely lasting.

More at Hodinkee. I have always been indifferent when it comes to Rolex, largely because of the reasons many people buy one, but this is truly a stunning article in terms of the history it describes and the way it finishes. It’s a bit of an advert actually, but the information is accurate and very informative.

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