The above from The Guardian sums up the ridiculous situation that Apple is in. What exactly does Apple have to do to please some of these investors and analysts who are determined to push for more and more until it breaks? It is true that when you are at the top, you can only head one way, but we have reached the point where Apple should perhaps start completely ignoring what investors want. Of course this cannot happen in 2015 (sadly) and so Apple will continue to work on a new transportation service (rent an Apple car?), the Watch, more revisions of the iPhone and so on in the hope of achieving the impossible.
Concerns over the amount of money smartphones will bring in over the next 5 years are valid and so are those surrounding dwindling iPad sales and the general slow down of PC sales, but Apple is busting it in almost every area in comparison to the rest of the industry. So, what is the real problem here?