Why is Google wrong to target users and Apple isn’t?

Better understand and identify your audience with rich consumer insights available exclusively from Apple. Use any combination of our 400 targeting options to find the people you’re looking for, or create a custom segment to re-engage groups of your own customers.

More at the Apple iAd page.

David found the above at Apple’s iAd page and it made me think about Tim Cook’s comments even more. Why do some of you avoid Google for doing this, but believe it is OK if Apple does it? Is it simply because Apple relies on hardware for most of it’s money or just because it is Google?



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