How Bournemouth avoided the decline

Bournemouth the town was “Very Sleepy Hollow. Stuck in the 1960s, a retirement area. The attitude was ‘We mustn’t do anything to rock the pensioners.’ There was no ambition,” says Nicky Smith, 63, one of the first ‘Cherry Girls’ who walked round the ground in miniskirts and white boots, selling jackpot tickets. But now, said Mrs Smith, with the Premier League beckoning, “The whole place is electrified.” In more ways than one.

“The football club’s time has come,” said Matt Desmier, 41, a man often credited with doing much to kick-start Bournemouth’s new, booming digital, creative and technology sector. “And so has the time for Bournemouth’s digital economy.

“People are abandoning this perception of Bournemouth as a Victorian seaside town where the blue-rinse brigade go to retire and die. They are realising it is a cosmopolitan multi-national community with a booming digital economy.”

An excellent article from The Independent. Having been born in Bournemouth and lived in the town for my first 24 years, and the fact that both my wife’s and my families still live there, it will always be home.

The rise of the football club has been astonishing, it really has, and I am half incredibly excited and half painfully nervous for the final two games of the season.

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