Each timepiece comes with coloured straps and a rubber strap and snap-on bioceramic cases designed to switch in seconds — no tools, no fuss. From clean minimalism to full-colour statement, the Mayfair 2.0 adapts to every mood, outfit, and occasion. More Straps that fit the collection are available for purchase… More here.

An interesting idea to offer one watch with multiple straps and, more unusually, a variety of snap-on cases so you can change the look each day.

I like Bamford, but beneath this customisation is a simple quartz watch made of plastic. Oh sorry, it’s Bioceramic which is apparently really different to plastic. Yeah sure it is.

I still like it and the novelty of the idea, but at close to £500 it does feel overpriced.

Categories: Watches