Despite being in the eyewear business, Alexanian is fundamentally a watch enthusiast. When he found himself seated next to a Geneva-based watchmaker at a Paris jewelry show several years ago, he began to see compelling parallels between the two crafts. This encounter sparked fresh inspiration, reminiscent of what drove him to use gold as the primary material for eyewear in the first place… More here.

It isn’t the watch theme that attracts me to these, it is the exceptional design used on an object millions of people wear every day and think little about. Bet they will be expensive though!

Categories: Design, Watches