You already know the story. After releasing the Apple Watch and adjusting its course to turn it into what it is, Apple went on to make a series of bad bets that didn’t pay off.
It swung and missed with the first Apple Vision Pro, it swung and really missed with Project Titan, and by the time it realized the AI race was worth running, it was already a few laps behind… More here.
The above article made me think about when Apple last stopped the world with a new product? Look at their big products today- iPhone, Apple Watch, AirPods, iPads, Macs. How long have they been around? A long time…
Vision Pro? The world didn’t even blink.
Apple Intelligence? The world sniggered.
I actually cannot think of anything else that has been released in the past few years. Apple cannot continue with the same products for too much longer and continue to grow.
McGST 
That’s the consensus. I think they can do it again.
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Fingers crossed.
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