Apple’s iconic motto, “Think Different,” perfectly captures the company’s essence and why we admire it. Yet it’s often forgotten how much criticism Apple initially receives when it challenges conventional wisdom. As Steve Jobs remarked in 2010: “When we get rid of things like the floppy disk drive on the original iMac, people call us crazy.” More here.

Excellent article and so true. It has not been often that Apple’s different thinking hasn’t worked out and sometimes it has been a game changer.

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