The statement adds weight to recent claims from leakers that Apple could brand the device as “iPhone 16E” instead of iPhone SE 4. Gurman doesn’t explicitly confirm this naming scheme (or potential variations of it) but he is surely aware of the rumors, and notes that a new name “makes complete sense” given the dramatic overhaul the budget iPhone is receiving. So we could indeed see an iPhone 16E, iPhone 16e, iPhone 16 SE, or something else, depending on what branding Apple has decided to go with… More here.

The branding makes a lot of sense to me and takes away some of the ‘budget’ psychology.

Also, what do 98% of people really need an iPhone to do; be reliable, take decent photos, be quick and efficient to use. ALL iPhones do that so why not spend less?

Categories: Apple, iPhone