I was having a debate with my nephew this morning, an 11 year old boy who loves Android and Windows, and who enjoys gently ribbing me about my Apple products.
At one point he asked me if I even bother reading reviews of Apple products before I buy and it dawned on me that I don’t.
Because I never need to…
I cannot remember the last time I bought an Apple product and was disappointed by it. The consistency is amazing now I come to think about it and if the keynote says it will do something, it usually does it very well.
This is how Apple has won and it is especially apparent in the iPhone and Apple Watch spaces. You buy the latest version and it will be marginally better than the previous, but most importantly it will be better than all of the competition in terms of reliability and longevity.
McGST 
Yeah. It really like Coca-Cola; you know you’re having the same stuff the millionaires have. And it’s always going to be consistently good.
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There are a few products that millionaires use the same as the rest of us. iPhone, Coca Cola, Apple Watch, iPad. There are lots, but a surprising number of Apple products.
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