The iPhone 16 Pro or Pro Max is the smallest update I have seen from Apple in many years and I would imagine that a very high majority of iPhone 15 Pro users will not need it.

Justifying the cost would be very difficult indeed because aside from the camera there is not a lot going on here and even Apple Intelligence will work on the 15 Pros.

Literally everything worth having sits within the camera; the capture button, new ultra-wide, styles, audio improvements and Dolby Vision.

For me, the 15 Pro is more than enough of a camera and when I go on a walk this is what I see…

For my friend, Tom Munch, things are very different…

He has the best dog in the world. Beau is beautiful.

I have the best dog in the world. Bailey is my boy and I adore him.

Anyone who owns a dog has the best dog in the world, but I can understand why Tom wants to make the most of his photography and why the iPhone is the most practical tool for the task.

When you are in an environment so beautiful it makes sense to squeeze out every drop of atmosphere you can and as such the 16 Pro makes sense for Tom. For those of us who own a 15 Pro it is a very hard ask to upgrade.

Categories: Apple, iPhone, Photography