There have been viral posts of influencers crying about the “blood, sweat and tears” they pour into Instagram, direct appeals to followers for more comments and a frenzy of media.

But does it really matter that Instagram seems to be doing away with “likes”?

The social media platform has been trialling a new formula in Australia by concealing the number of likes a post has received – a move which has the potential to dramatically change the commercial and cultural landscape of the social media platform… More here.

Some organisations see likes as a currency, others see it as a sign of popularity and a few (teenagers) view them as adding to the anxiety they already feel. It will matter if they are taken away, but only for a moment in time and then everyone will forget about them. Do it…

Categories: News