That watch, the Omega Speedmaster Professional—also known as the Moonwatch—retails on the Omega website for $5,350, and has the words the first watch worn on the moon engraved on the case back, along with the reminder that the Speedmaster is flight-qualified by nasa for all manned space missions. It is the only watch to have earned that privilege.

A few thousand dollars for a watch might seem like a lot of money—and it is—but wearing a NASA-approved Speedmaster is the closest many of us will ever come to actual space travel, which is surely part of the reason for its enduring appeal. The model arguably helped Omega survive the “quartz crisis” of the 1980s—a disaster discussed by watch aficionados with the same intensity southern farmers might the boll weevil infestation of the 1920s—when quartz crystal-powered watches brought inexpensive timekeeping to the masses, effectively killing many storied Swiss watch companies… More here. Thanks to Kirk.

OK Omega. We get it! Seriously, Omega has celebrated the moon landing more than NASA over the years.

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