The Bespoke Series A is the first collection from the brand and is characterized by the Bez-Lock system for interchangeable bezels, as well as the easy strap-switch system. The full set of the Bespoke Series A comes with six straps and seven bezels. The sporty and angular shape of the case and lugs are intentionally complemented with the dial that’s characterized by its minimalism and those distinct hands… More here.

I am torn on this. On the one hand I like the idea of being able to completely change the look when you want to, but just maybe it takes away some of the focus when the watch is in the design phase. Does it make it too easy to be lazier with the design?

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