Macy’s has posted the best Apple Watch deal so far at $179 for a discount of $70 from the normal $249. Best Buy has also shared its Black Friday deals, with the Series 1 for $199 available now. I think these discounts will be a huge win for Apple’s marketshare as many consumers will now consider the more capable Apple Watch with a direct price comparison to Fitbit’s Blaze and just about $30 bucks or so more than the Fitbit Alta or Charge 2… More at 9TO5Mac.

If Apple sold an Apple Watch in the £130 / $180 range it could dominate wearables in a huge way and take away a big sector of the traditional budget watch market.

Then again, Apple never did launch a reasonably priced iPhone until the SE dropped in price to a lower level. It’s just not the way the company works and there is good business sense in that trajectory.

Categories: Apple, Wareable