Speaking to press – including Trusted Reviews – and key industry players, McKelvey said: “15% of our business is wearables. In the next three to four years, half of our business will have connectivity. We’re just getting started, we’re scaling it significantly. The next generations, we’re going to start getting cellular and connected.”

McKelvey also added that Fossil was looking at ways to bring “cellular [connectivity] to our back catalogue as well”… More here.

Walk in to any Fossil store and watches dominate, at least they do in the UK. This shift makes perfect sense to me because some of the Fossil models are brilliant.

Categories: Wareable