To effect this, he outlined specific steps to “make political advertising more transparent.” Facebook will soon require that all political ads disclose “which page” paid for them (“I’m Epic Fail Memes, and I approve this message”) and ensure that every ad a given advertiser runs is accessible to anyone, essentially ending the practice of “dark advertising” — promoted posts that are only ever seen by the specific groups at which they’re targeted. Zuckerberg, in his statement, compared this development favorably to old media, like radio and television, which already require political ads to reveal their funders: “We’re going to bring Facebook to an even higher standard of transparency,” he writes… More here.

Worth a read if you have any interest in Facebook.

Neil also recommended Alone Together by Sherry Turtle which explores the subject and beyond.

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