The vibe felt a bit like a dorm room, as they sat with laptops perched on knees and La Croix cans stationed within arm’s reach, but this is only incidentally a social event. The Giphy folks have been tasked by the Emmys producers to “live GIF” the show, creating those seconds-long video loops used to enliven digital conversations and get shared. The effect is a dizzying bit of pop culture meta-commentary: The show’s value is unlocked in a handful of moments that can be used to comment on the show itself—and then punctuate life’s little moments long after the Emmys are over… More at Fast Company.

Fascinating article.

Categories: Tech News