Frederique Constant has quietly launched its smart E-Strap, a leather watch strap with fitness tracking tech built into the buckle.

While smart straps have a history of being somewhat… horrible, the Frederique Constant may have totally changed the game. Made of top quality leather with the tech built into the svelte buckle, the E-Strap has a legitimate claim to being a smart choice for those looking for a fitness tracker… More at Wareable.

Love this idea. If it works well, it could satisfy those like me who really do love proper watches.

Categories: Wareable, Watches