German student director Eugen Merher has produced a commercial which really shows the pros how it’s done. Without the fancy CG and special effects of most modern sports commercials, Eugen tells a beautiful story.

While Adidas will still likely see some benefit from this video gaining so many views (it’s currently at around 2 million), they should’ve snapped this guy up while they had the chance. I have a feeling he may be getting plenty of other offers now… More at DIY Photography.

What a stunning advert. Seriously, it is beautiful.

Categories: Photography