Three is engaging in a quite bizarre campaign which Dulseon slapped down in one tweet above.

Despite EE having more customers, the Three/O2 merger makes it the biggest UK network with a market share of 41 percent “The agreement is a win-win for both companies which were looking increasingly vulnerable as pure-play mobile operators in a market rapidly transitioning towards multi-play,” said Kester Mann, principal analyst at CCS Insight… More at PC Advisor.

Three did offer ‘smaller rivals unprecedented shared ownership interests in its network capacity to ensure effective competition’, but the fact remains that you can’t lose a battle and then cry foul at the exact same behaviour by a competitor. It does seem, however, that this was all about timing which meant that the first to merge won. A strange tale all round.

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