The new “Swiss Made,” or “Swissness” regulation was adopted by parliament back on June 21, 2013 – following some six years of discussions and debates – and changes the third bullet point about the Swiss movement to the following:

At least 60% of the production costs of a watch taken as a whole must be Swiss-based.
The movement must still contain at least 50% Swiss-made components in value (not in quantity) and at least 60% of the movement’s production must be generated in Switzerland.
Last but not least, it also specifies that the technical development of a “Swiss Made” watch and movement must be carried out in Switzerland. Smart watches are also included for the first time… More at A Blog To Watch.

Far too much value is placed in ‘Swiss Made’ in my opinion. Some companies just add the words, others make poor watches anyway and well, it’s just a couple of meaningless words to many people.

Categories: Watches