Apple, Sony, Bose, Ford – strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know – or don’t know. Learn about the 3 Knowledge Phases driving each of us as… Read More ›
Apple
Apple leaps forward
I watched the Apple event last night and I was stunned by the specs on offer, the improved battery performance and the fact the prices remain the same. It felt like my iPhone 11 Pro being released 4 years ago…. Read More ›
iPhone 12 Pro Max Review
So the camera appears to be only slightly better, very slightly. That cannot be worth the trade off for the extra size. Marques also reviewerd the iPhone 12 Mini.
How quickly the AirPods became rediculous
Apple’s newest AirPods are now available at their lowest price yet thanks to a generous $59.01 discount from Amazon. Get your brand-new models for under $100 today before they sell out! Alternatively, opt for renewed AirPods Pro for just $179…… Read More ›
Honor the Material
Consider the technical differences between the new iPhone 12 and the original iPhone from 2007: screen resolution has increased 23X, CPU performance by 350X, and graphics performance by a whopping 700X! Even by tech industry standards, these numbers are staggering…. Read More ›
AirBuddy 2
With AirBuddy, you can simply open your AirPods case next to your Mac and see the current status right away, just like how it works on your iPhone or iPad. With just a click you’ll be instantly connected and playing… Read More ›
Don’t doublewrist! You don’t need to.
Doublewristing is a dirty word in the watch world for a variety of reasons. Some simply hate smart watches in all of their guises and do not consider them to be watches at all. Others are uneasy about the smart… Read More ›
Apple’s powerful 2020 updates
But 5G aside, even after using Apple’s new iPhones just for a few minutes, I can tell it feels like a much more substantial upgrade than we’ve seen in the past two years of iPhone releases. The updated design and… Read More ›
Confused by the iPhone 12… Pro… Mini…Max
From a personal perspective I am very confused by the iPhone 12 line up. I own an 11 Pro and my wife owns the X which would normally mean that there has to be something special to make either of… Read More ›
Innovative Apple accessories
Apple launch events set the internet on fire – the iPhone 12 is finally unveiled after tons of rumors and concepts we get to e-meet the final design that matches the designs that have been circulating for a while. Now,… Read More ›
McGST 