Now, if you’re going to be named for the leaders of shock troops commanded by “the crimson demon of war,” you’d better measure up in the toughness department, which the MRG-G1000B-1A4 certainly does. The case and bracelet are titanium, which… Read More ›
The closest relevancy analog the watch industry can claim is that “each day most people around the world need to know what time it is.” That is easily the most relevant concept the high-end watch industry has in the lives… Read More ›
I’m not a fan of TAG Heuer. The quartz watches are unbelievably overpriced and some of the mechanicals also suffer from the same problem. A Caliber 5 mechanical movement is a tarted up ETA 2824-2 which can be bought for $200 on… Read More ›
Carl Edmond will find itself in a niche of buyers who enjoy that no-clutter design, but have Nomos much lower on their “must-have” lists. Respectably, they’ve positioned themselves to cater to the fashion- and design-conscious who prefer quality and simplicity,… Read More ›
Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. And there is huge money in watch advertising. According to an article… Read More ›
In the early days of the 20th century, the United States Radium Corporation had factories in New Jersey and Illinois, where they employed mostly women to paint watch and clock faces with their luminous radium paint. The paint got everywhere… Read More ›
The formula is rather simple, actually. First, brands assume that some people really like luxury watches and are willing to pay premium prices for original and exclusive designs. Second, they know that items which remind consumers of things they loved… Read More ›
Ever heard of Dieter Rams? He was the design director of Braun from 1955 to 1995, the decades when it built its über-purist appliances, record players, radios, clocks, and watches. Even if you’ve never used one of his creations, you’ve… Read More ›
The Citizen Eco-Drive Promaster Professional Diver 1000m is, as the name implies, water-resistant to 1000 meters. It also has an automatic helium release valve, and Citizen is proud to proclaim it as a real saturation diver. Professional divers who require… Read More ›
The first watch Mr. Moriai designed is actually still produced today. He was responsible for the Casio F-91W, which was supposed to be small, easy to read, and very durable for the money. It also happened to be very cheap… Read More ›
McGST 