Carl Edmond will find itself in a niche of buyers who enjoy that no-clutter design, but have Nomos much lower on their “must-have” lists. Respectably, they’ve positioned themselves to cater to the fashion- and design-conscious who prefer quality and simplicity,… Read More ›
Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. And there is huge money in watch advertising. According to an article… Read More ›
In the early days of the 20th century, the United States Radium Corporation had factories in New Jersey and Illinois, where they employed mostly women to paint watch and clock faces with their luminous radium paint. The paint got everywhere… Read More ›
The formula is rather simple, actually. First, brands assume that some people really like luxury watches and are willing to pay premium prices for original and exclusive designs. Second, they know that items which remind consumers of things they loved… Read More ›
Ever heard of Dieter Rams? He was the design director of Braun from 1955 to 1995, the decades when it built its über-purist appliances, record players, radios, clocks, and watches. Even if you’ve never used one of his creations, you’ve… Read More ›
The Citizen Eco-Drive Promaster Professional Diver 1000m is, as the name implies, water-resistant to 1000 meters. It also has an automatic helium release valve, and Citizen is proud to proclaim it as a real saturation diver. Professional divers who require… Read More ›
The first watch Mr. Moriai designed is actually still produced today. He was responsible for the Casio F-91W, which was supposed to be small, easy to read, and very durable for the money. It also happened to be very cheap… Read More ›
On a personal note, my favorite bit of this candid interview was how he humbly avoided reflecting how the historical significance of G-Shock will play out and rather looked forward, imagining being in space with a friendly alien with both… Read More ›
Apple has filed a complaint in a Swiss court over the use of the slogan “Tick Different” in a Swatch marketing campaign, arguing that the watchmaker is unfairly referencing the Californian company’s successful 1990s “Think Different” ad campaign for its… Read More ›
Some of us have always known Timex to be, in cultural terms, the best watch money can buy. Historically, the brand has stood for no-nonsense, all-American classicism, offering an escape from the status-watch game. George W. Bush wore one as… Read More ›
McGST 