The new “Swiss Made,” or “Swissness” regulation was adopted by parliament back on June 21, 2013 – following some six years of discussions and debates – and changes the third bullet point about the Swiss movement to the following: At… Read More ›
Watches
Apple Watch sales are great / Apple Watch sales have tanked
Apple Watch sales growth is “off the charts” this holiday season, according to Apple CEO Tim Cook. “During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as… Read More ›
Watching the Mad Men
Back in the early-1900s, department store owner, John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The statement still seems pretty valid today. Everyone knows that companies have to… Read More ›
The most emotional of objects
A few months back I asked my son why he did not wear his watch anymore and the answer surprised me. He said that it brought him bad luck and that things got better when he stopped wearing it. Crazy… Read More ›
The NOMOS advent calendar
Clever marketing from NOMOS. Check in each day, add some details and be in with a chance of winning a prize. Each date also contains details of an employee to add some substance behind the products.
PATCH: The Smart Strap For Your Analogue Watch
Introducing Patch, a smart and stylish watch strap embedded with flexible electronics that turns your favourite timepiece into a smart wearable. Patch is for anyone who treasures their traditional timepiece more than the huge variety of smartwatches out there, and… Read More ›
The most impressive quartz watch in the world
I don’t think I’d be the only person reading this who could be accused of writing off quartz watches as cheaply made, mass-market accessories unworthy of our attention. Well, Seiko’s 9F movement quickly proved me wrong. It’s not just that… Read More ›
Bre & Co. Origami Watch
While the Origami watch itself has no 3D printed components, it was prototyped using 3D printing (which is fast becoming an industry standard in modern watchmaking in general). To make the model a reality, however, he needed people who could… Read More ›
How dare Walmart sell Cartier watches!
Walmart made headlines last week when the Wall Street Journal reported that a third-party vendor, New York-based Jewelry Unlimited, was selling a $18,000 diamond watch by Cartier on walmart.com on Black Friday. But Cartier took aim at Walmart on Monday… Read More ›
The Shinola Guardian 20029579-SDT-001615092
A versatile watch that can easily be dressed up or down, The Guardian watch has all the defining traits of a Shinola timepiece – wire lugs, signature screw-down crown, soft surfaces, and a simple, beautiful dial – in a brand… Read More ›
McGST 