The Amida Digitrend was introduced in 1976 during Basel show. This was the time LED watches were pretty much the hottest deals on the market. To compete with brands like Girard-Perregaux and Bulova and to offer a budget solution, Amida… Read More ›
Watches
Cyberpunk Wristwatch
J. M. De Cristofaro used an ex-Soviet IVL2-7/5 VFD tube as the core for his Cyberpunk Wristwatch, which adds steampunk notes in the form of a brass “roll cage” around the tube. It’s all tied together with a wide, butch… Read More ›
The Fabergé Visionnaire DTZ
The Fabergé Visionnaire DTZ has a similar modern aesthetic design as the Visionnaire 1, but is much more accessibly priced. I think it is interesting that while the rest of the Fabergé brand is a lot more classic in its… Read More ›
Swiss Made?
The new “Swiss Made,” or “Swissness” regulation was adopted by parliament back on June 21, 2013 – following some six years of discussions and debates – and changes the third bullet point about the Swiss movement to the following: At… Read More ›
Apple Watch sales are great / Apple Watch sales have tanked
Apple Watch sales growth is “off the charts” this holiday season, according to Apple CEO Tim Cook. “During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as… Read More ›
Watching the Mad Men
Back in the early-1900s, department store owner, John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The statement still seems pretty valid today. Everyone knows that companies have to… Read More ›
The most emotional of objects
A few months back I asked my son why he did not wear his watch anymore and the answer surprised me. He said that it brought him bad luck and that things got better when he stopped wearing it. Crazy… Read More ›
The NOMOS advent calendar
Clever marketing from NOMOS. Check in each day, add some details and be in with a chance of winning a prize. Each date also contains details of an employee to add some substance behind the products.
PATCH: The Smart Strap For Your Analogue Watch
Introducing Patch, a smart and stylish watch strap embedded with flexible electronics that turns your favourite timepiece into a smart wearable. Patch is for anyone who treasures their traditional timepiece more than the huge variety of smartwatches out there, and… Read More ›
The most impressive quartz watch in the world
I don’t think I’d be the only person reading this who could be accused of writing off quartz watches as cheaply made, mass-market accessories unworthy of our attention. Well, Seiko’s 9F movement quickly proved me wrong. It’s not just that… Read More ›
McGST 