One of the most exciting and fun things to do when diving into the history of a watch brand is to look at their advertising. Rolex has always been a brand that has created some of the most remarkable ads… Read More ›
Articles
It went to the moon, James Bond wore it. Who cares?
Is it just me who is turned off by the thought of a watch being special because the same model went to the moon? Is it just me who feels even more turned off because a fictional film character wore… Read More ›
Not all women want women’s watches
I showed my wife a selection of women’s watches listed in a recent edition of WatchTime and she was far from impressed. She is not a girly girl, but does like feminine things when it comes to jewellery. She does… Read More ›
The Secretive Company That Might End Privacy as We Know It
His tiny company, Clearview AI, devised a groundbreaking facial recognition app. You take a picture of a person, upload it and get to see public photos of that person, along with links to where those photos appeared. The system —… Read More ›
Selling Hedonism in Postwar America
Before World War II, the U.S. was notoriously dominated by puritanical values that elevated productivity and denigrated pleasurable consumption. In the postwar period, marketing and advertising experts pushed back against this value system. Among the most important figures in this… Read More ›
The complete guide to Omega
For the more worldly adventurers out there, Omega’s Seamaster Aqua Terra 150M combines facets of cartography, expeditionary planning, and ocean-inspired accents, to create something absolutely wondrous. A robust 43-millimeter stainless-steel case, integrated blue rubber strap, and solid polished link make… Read More ›
Three half marathon Apple Watch Series 5 battery tests
All in all, I was extremely satisfied with battery life performance from the Apple Watch Series 5, especially with the always-on display activated. As always, your mileage may vary — and for the better if you finish the race faster!… Read More ›
The High Street is killing itself
Almost all news coverage surrounding the demise of retail paints physical stores as the victim of online shopping. Rarely are they criticised for what they offer and their inability to compete with their virtual counterparts, but a simple shopping trip… Read More ›
Love the Apple Watch, sold the Apple Watch, stopped all tracking
My recent couple of months with the Apple Watch taught me a lot about what it can do, what I want and how I should be approaching my life. Yes, that sounds awfully over the top, but bear with me… Read More ›
Love the Apple Watch, sold the Apple Watch, stopped all tracking
My recent couple of months with the Apple Watch taught me a lot about what it can do, what I want and how I should be approaching my life. Yes, that sounds awfully over the top, but bear with me… Read More ›
McGST 